Hotels & Resorts

The long-predicted generational shift in the hotel industry looks as if it is starting to happen. The millennials are developing as a buying group, forcing developers and operators to rethink developments.
Everyone is racing to determine what is going to work —and more importantly what isn’t —as developments look to adjust to the latest trends.
Many of the traditional amenities that underpinned resorts are no longer driving traffic. Golf is flat-ling as a utility. Instead, wellness, education, and experiential resorts are attracting more consumers. Resorts must offer more than a chance to sit next to a swimming pool.

Resort developers are realizing they have to respond to multi-generational demands. Families are going on holiday together and they want to stay together. Hotels must be able to accommodate full families, which translates to villas and suites with three or four bedrooms; or larger and adjoining rooms with extra beds and space for people to gather In terms of location, it was predicted by some that post- 2008 economic crash, the resulting impact to the holiday industry would be that many stayed more local to home. Far from it. Little impact was seen. More and more people are now holidaying in cities, creating a new level of urban destination resorts. Younger travelers in particular like the energy and convenience, as well as the proximity to events. These markets like Barazil , comlombia , Perue, Far East , Spain , Italy , Jordan, israel, Ext..., are growing as destinations faster than most traditional resorts. The trend has created a need for urban hotels to catering to more than the traditional traveler, with flexible-type rooms and trendy atmospheres. Cities are already full of energy and things to do, so for developers, they don’t have to build amenities, as they are already provided in the deal.