Hotels & Resorts
The long-predicted generational shift in the hotel industry looks as if it is starting to happen. The millennials are developing as a buying group, forcing developers and operators to rethink developments.
Everyone is racing to determine what is going to work —and more importantly what isn’t —as developments look to adjust to the latest trends.
Many of the traditional amenities that underpinned resorts are no longer driving traffic. Golf is flat-ling as a utility. Instead, wellness, education, and experiential resorts are attracting more consumers. Resorts must offer more than a chance to sit next to a swimming pool.